Primrose Hill
Primrose Hill’s most exclusive wellness experience
Founding Memberships Now Open – Limited to 100 places.
By Application only. Launching June 2025.
Founding Membership Open Now
“Not Just a Gym — A Health Club, Reimagined.”
This isn’t rows of treadmills and tired playlists. This is semi-private personal training, expert-led Reformer Pilates,
Personalised Cardiovascular Health, & concierge-level service. We are a community curated for people who want the best for their body — and their time. Join us now & build something unique together.
Inside HOF Primrose Hill
Specialists in personal training
Get Stronger
Strength training is our specialty and a key modality for bringing lasting results, with life changing impact. Our pioneering Semi-private Personal Training sessions are led by world class coaches, who personalise every session to meet your level.
Feel Fitter
Our Personalised Conditioning Sessions focus on aerobic capacity work. These sessions are highly specific to your goals, fitness level, and initial consultation assessment.
Reformer Pilates
Our Reformer Pilates practice is highly personalised to your fitness programme. We utilise mindful movements and adjustable resistance, with a focus on building mobility, flexibility, and muscle balance. This provides a gentle way to support overall conditioning, recovery, and even injury rehabilitation.
Fuel Smarter
We believe that food should be celebrated as a source of energy, longevity, and performance. Our expert team can guide you through your nutrition at any level of detail. You’ll also benefit from our exclusive partnership with Healf – leaders in world-class nutrition.
Get Stronger
Strength training is our specialty and a key modality for bringing lasting results, with life changing impact. Our pioneering Semi-private Personal Training sessions are led by world class coaches, who personalise every session to meet your level.
Feel Fitter
Our Personalised Conditioning Sessions focus on aerobic capacity work. These sessions are highly specific to your goals, fitness level, and initial consultation assessment.
Reformer Pilates
Our Reformer Pilates practice is highly personalised to your fitness programme. We utilise mindful movements and adjustable resistance, with a focus on building mobility, flexibility, and muscle balance. This provides a gentle way to support overall conditioning, recovery, and even injury rehabilitation.
Fuel Smarter
We believe that food should be celebrated as a source of energy, longevity, and performance. Our expert team can guide you through your nutrition at any level of detail. You’ll also benefit from our exclusive partnership with Healf – leaders in world-class nutrition.
Founding Membership Pack
Up to 5 sessions per week (including reformer pilates)
Personalised nutrition & supplement protocols with our in-house nutritionist
Weekly Check-ins with your assigned coach
Complimentary coffee, electrolytes & post-workout protein shakes
50% discount to all workshops
InBody account for medical grade body composition analysis
Doors open June 2025 & our community is already forming
Limited space of 100 founding members who will receive a discounted price locked in for life.
This is for you if:
- You value time, results and a white-glove experience
- You want expert coaching without the chaos of a big-box gym
- You’re ready to invest in your body, not rent it by the hour
This is NOT for you if:
- You’re looking for cheap monthly access
- You prefer crowds, chaos, or going it alone
- You’re “thinking about it” – this is for those ready to move
Your Invitation wont wait
Join a curated circle of 100 founding members and lock in your legacy pricing before we open to the public. Once our founder doors close, they stay closed.